Epson: education and skills training, strategic priorities
Économie

Epson: education and skills training, strategic priorities

Epson continues to emphasize innovative technology solutions deployed to benefit training institutions and educators, helping to improve learning methods and develop skills for the future.

Epson’s philanthropic commitment to the education sector continues. The company recently donated €50,000 worth of EcoTank printers to the Usain Bolt Foundation, which works on educational and cultural initiatives in Jamaica. Epson Ambassador Usain Bolt expressed his gratitude for this vital donation in support of early childhood education, highlighting the importance of giving children access to information to support their learning.

Regarding support for pre-school education in Morocco, a partnership was established last year with the Regional Academy for Education and Training (AREF) in the Casablanca-Settat region. At the end of this initiative, 157 preschool structures from five provincial education and training directorates in the region benefited from a donation of printers, video projectors and educational materials, worth a total of Dh500,000.

The aim of such a campaign is to support early learning and encourage children to read printable one-page stories, fun books, etc. In short, this contribution makes it possible to print up to 2.5 million pages of educational materials, allowing teachers to create personalized lesson plans and worksheets.

“Epson is a global leader in the education market and a key part of our overall strategy is supporting education through technology. We hope these donations will help children benefit from a rich education and realize their full potential. But we can’t do it all alone, which is why partnerships like this, among others around the world, are so important to help communities grow and prosper,” says Hicham El Abbadi, Sales Manager Enterprise – Francophone Africa & Dom com.

The environment is another front on which Epson is committed. The company is investing 770 million euros to become a more sustainable company and develop sustainable technologies. Because education is a powerful lever for creating a more sustainable future, Epson’s activities in communities focus on children and young people. In Europe, for example, the company launched its ‘New Horizons’ education program, which aimed to reach 10,000 schoolchildren. The program provides them with information and technology that will help them better understand the events taking place and the impact of their actions. In Morocco, Epson organized an environmental protection awareness campaign together with AREF and the Ain Chock Provincial Directorate in February 2023, targeting 2,500 students.

This initiative mobilized mountain climbing champion Bouchra Baibanou as a witness to the environmental damage. To encourage children to take simple actions aimed in particular at reducing water and electricity consumption, reducing the amount of waste generated and combating food waste, Epson has made donations to the various institutions, tools such as LED solar spotlights, garden tools, solar energy-powered lamps and color workshop packages, allowing regular workshops on the theme of the environment to be organized.

Furthermore, the Japanese tech giant recently strengthened its commitment to education technology –EdTech- by hiring Dr. Sarah Henkelmann-Hillebrand as director of European market development for education. This appointment is an important milestone for Epson in its mission to help its partners advise end users in the education sector as they develop their technology offering.

The education sector is constantly evolving and Epson recognizes the importance of guiding schools and teachers to the best technology solutions. Dr. Henkelmann-Hillebrand, keynote speaker at numerous conferences and author of several books on EdTech trends, brings valuable expertise in this field. The vision aims to create immersive learning that develops skills for the future, while respecting the ecological footprint. Epson strives to realize this vision by providing technology solutions that make learning more engaging and memorable, while pursuing sustainability goals.

“Having developed its technology to deliver large-scale displays that create interactive, collaborative and immersive spaces suitable for education, Epson is well on its way to delivering on its ambition to ensure high-quality, inclusive and digitally accessible education,” underlines Hicham El Abbadi.

Epson has been an established name in this field for several years and by 2022 more than 33 million students in EMEA will have studied using an Epson projector.

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* – Futuresource Consulting, July 2023

Khadim Mbaye / ECO inspirations

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