Renault is once again launching an international attack

After three years of recovery and retreat in Europe, Renault returns to the international stage. The Diamond brand just launched its “International Game Plan 2027» in Rio, with new vehicles destined for Latin America, North Africa, Turkey and India. By 2027, Renault will invest 3 billion euros to launch eight new vehicles, a third of which will be 100% electric or hybrid. The brand plans to go one step further in the market. Renault has set itself the target of doubling its turnover per vehicle.

Among the surprises was a concept car called Niagara, a 4.90 meter long hybrid 4X4 inspired by pick-ups intended for Brazil. The brand will enter the high-end market outside Europe and internationally apply the recipes that have made it possible to increase its margins.

“ Since the “Renaulution” plan, the goal has been clear. We must protect ourselves against risks related to exchange rates, falling volumes and geopolitical impactto remind…