What are the most popular cosmetics brands on TikTok?

There is no cat eye anymore, the trend is for the “mermaid” look. With a total of 1.3 billion mentions on TikTok, this makeup method is the trending one at the moment. “The principle is to apply a smoky eyeliner that lengthens the eye and creates a dramatic and theatrical look. This technique was invented by beauty influencer Danielle Markan and worn by celebrities such as Bella Hadid, Rihanna, Megan Fox and Halsey.
In second place we find the trend towards long eyelashes. The hashtag #longlashes has received more than a billion views. To achieve a doll look, all means are good: hair extensions, volumizing mascara, treatments that encourage eyelash growth…
Finally, pink makeup is the one that goes up to the last step of the catwalk. The Barbie movie (released in theaters in July 2023, editor’s note) has put this color back in fashion. The hashtag #pinkmakeup has over 581.6 million views on TikTok.