Just 48 hours after opening, KFC in Algeria was destroyed and closed
Économie

Just 48 hours after opening, KFC in Algeria was destroyed and closed

This is a new tragedy for Algeria’s image. Just 48 hours after opening for the very first time in the country, American fast food brand KFC was forced to close its doors and collapsed under a flood of reactions that were misunderstood by the Algerian press.

The opening of the fast restaurant chain KFC in Algeria could have taken place under better circumstances, but in the eastern country where nothing goes as it should, the Fast Food was closed less than 48 hours after opening.

The 400 m² establishment, opened in Bois des Cars in Dely Brahim in the capital Algiers, welcomed its first customers on Sunday, April 14, and caused a stir before veiled women began demonstrating in front of the sign to mark the boycott of brands that endorse Israel. supports. .

The security officers on site reportedly used tear gas canisters against the demonstrators and the reactions on social networks were clear. The restaurant had to close its doors by order of the local authorities, we heard from local media sources.

The restaurant has been the target of intense criticism on social media, and sit-in protests and calls for a boycott have also been launched. Videos of sit-in protests in front of the restaurant have gone viral.

“There is still talk about the KFC restaurant in Algiers, which opened its doors on April 14, 2024. After an opening that was accompanied by a lot of buzz on social networks, the restaurant closed its doors on Wednesday morning, before reopening at the end of the morning. reported the media Algerie360.

“The KFC sign was dismantled last night and despite the reopening of the restaurant, the sign remains dismantled. The reasons for this action remain unclear. added the same source, claiming that the restaurant would have reopened despite the heated controversy

The latter continues to rage on social networks and “KFC paid the price for this boycott movement, this solidarity movement in favor of Palestine”said Algerian journalist Abdou Semmar.

“But honestly, I can’t understand how we could make such a decision in 48 hours,” he was surprised. According to the Algerian journalist exiled in France, the closure of the fast food restaurant took place on the orders of the Algerian authorities.

“Certainly, they were asked to close it down. The way this closure took place gives me the impression that it was an order from above. he said in a video on YouTube.

According to the journalist, the Algerians who were happy and satisfied with the opening of an international brand like KFC far outnumbered their opponents. “The images show it, many Algerians were happy. Finally a major international brand present in Algeria,” he said.

“We thought it would become a symbol of the openness, dynamism and stability of the country, because the countries in which the big fast food multinationals invest are stable, safe, dynamic countries, where there is real economic potential,” he complained, adding that it could have been a showcase to attract foreign investors to Algeria, but….

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