“I am an expert in K-beauty and here is how to get radiant skin for Korean women.”

The term k-beauty appeared in 2010, referring to beauty products used by Korean celebrities, especially skin care. In recent years, this phenomenon has continued to expand, and Korean skincare products have become a real reference. According to a study*, Korea is The fourth largest exporter of cosmetics in the world In 2022, the value of this market is approximately $10 billion. A very innovative industry is particularly developing cosmetics capable of giving the effect of “glass skin”.

“In Europe and the United States, there is often a preference for naturally tanned skin and a tendency toward a natural expression of complexion. On the other hand, in Korea, most women like to have these things Clear and “transparent” skin., and therefore tend to pay more attention to basic care. K-beauty products are designed above all for their effectiveness on skin quality, and focus in particular on hydration and anti-aging.“Explains Kyungsik Ham, a Korean beauty expert. The specialist reveals to us the essential products of this trend, which allow Korean women to have radiant and radiant skin.

K-beauty: What products are you trying to capture this trend?

Korean women care deeply about skin care and sun protection, and have more advanced beauty routines than ours. They can use about ten products daily in layers. When it comes to makeup, they prefer formulas that offer a highly luminous result and are equipped with moisturizing active ingredients. “To discover k beauty, you can turn to Skin Pillow Productsor so Tinted balm in stick form. These are the most popular and used products by Korean women. They are perfect for achieving the typical Korean look quickly and easily“Kyungsik Ham advises.

When it comes to skincare, it seems to be an essential part of a Korean beauty routine Cloth mask. Korean women use one daily to moisturize and plump their skin. “Sheet masks are a valuable aid because their specific application allows their active ingredients to be infused into the skin in a very effective way, especially with regard to hydration and anti-aging.“.

The Dewy Day, Niacinamide & Apricot Cushion Foundation SPF 30, €35, Yepoda.
Available on yepoda.fr

The #1 tip for Korean women to get super radiant skin

“Again, I think it’s hydration. Without proper hydration, skin texture tends to become rough and dull. The three most important steps for skin are: Cleansing, moisturizing and sun protection. While each of these steps is crucial, if I had to choose just one, I would recommend prioritizing hydration, in any form.” Kyungsik Ham explains.

You will understand that to get the “glass skin” of Koreans, you should focus on an ultra-hydrating skincare routine. To do this, we can layer different types of products, but also Use a moisturizing spray or toner The whole day. In the form of a spray or lotion, this type of product is applied during skincare, before makeup, or throughout the day, to plump and moisturize the skin. Here are our favourites:

The Mist Have, Hydrating Mist with Hyaluronic Acid and Lavender, Yepoda, €22.
Available on yepoda.fr

Head of Beauty/Fitness/Nutrition Departments

After working at Marie Claire and Prisma Media groups, Ines arrived at aufeminin in April 2022. She is responsible for the beauty, fitness and nutrition departments, and loves decoding the latest…