In the factory of deepfakes, those fake videos that appear in our everyday lives.

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While 2024 is an election year for billions of people around the world and also marks several international sporting events, the spread of false videos on social media has never been greater, warns the Future of Life Institute. According to the World Economic Forum, they are growing at 900% per year. Technology can certainly help uncover these deepfakes, especially through watermarks, but their misuse also contributes to their proliferation.