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The deployed services extend across the entire communication strategy. Before distribution, a global Analysis and Consulting solution with market analysis related to social and consumer views, market structure and dynamics, and creative approaches adopted; this solution includes a Strategic Advice component that allows you to strengthen your advertising message and better engage your audience; and an ad pre-testing solution to optimize future communications. In post-distribution, advertising solutions are post-tested to measure branding effectiveness and provide recommendations, as well as measure the effectiveness of “online conversion”, “Buyer Influence” and ROI. The latter includes a section that allows you to optimize your media plans to improve efficiency and control your carbon footprint.