Vivo Energy Maroc wins the “Product of the Year” label.

This award recognizes the superior quality and innovation of Shell V-Power additive fuel for the fourth year in a row in the ‘Fuel’ category, as well as the lubricant brand Shell Helix for its second entry in the ‘Automotive Lubricants’ category. An independent panel of 3,000 consumers expressed their preference for Shell products because of their attractiveness, quality and innovation.

Since its introduction to the Moroccan market, Shell V-Power has become the preferred choice of Moroccan motorists thanks to its optimal engine performance. Thanks to its newly improved formula, it cleans up to 100% of the critical engine parts, rejuvenating them after every ride to fully regain performance and improve efficiency. It completely removes deposits and protects against future deposits on vital engine parts. This brand’s most advanced fuel to date is the result of intensive research involving more than 150 scientists and has properties that meet the demands of modern and vintage vehicles for different types of use.

Shell Helix lubricant also convinced motorists and won the ‘Product of the Year’ label in the ‘Car Lubricants’ category. Thanks to the exclusive Pureplus technology, this range of motor oils offers optimal performance, ensuring an enhanced driving experience. This recognition underlines the quality of the products offered by Vivo Energy Maroc and strengthens its position as a leader in innovation and performance in the market. The “Product of the Year” label is awarded after a careful assessment of the product’s attractiveness, purchase intention and innovation by a panel of 3,000 people.

“Our commitment to innovation and quality is constant. The recognition of the ‘Product of the Year’ label for our Shell V-Power and Shell Helix brands is a confirmation of our continued commitment to excellence and our ability to meet the changing needs of our customers,” said Salwa Benslimane , Marketing Director of Vivo Energy Maroc.

By winning the “Product of the Year” label, Shell V-Power and Shell Helix confirm the trust and preference of Moroccan consumers for these high-quality and constant innovation products. Excellence and product quality remain at the core of Vivo Energy Morocco’s strategy. Its greatest ambition is to become Morocco’s most respected leading company in the energy sector while meeting the most demanding international quality standards.