EcoStory | “I spent lavishly” What remains in the memory of moviegoers is the luxury of bringing dinosaurs back to life in Jurassic Park, which John Hammond could afford. But you don’t have to live in fiction to enjoy it. And Mark Zuckerberg understood this well.
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Survive
Meta’s CEO has no intention of wagging his finger in the direction the world is heading. Clearly concerned about the future of the planet (and his own), the billionaire set up a secret $100 million project, according to Wired. The money allows him to build an ultra-luxurious bunker on the Hawaiian island of Kauai. A dozen buildings, two mansions with at least 30 bedrooms and 30 bathrooms. Everything is connected by a tunnel leading to an underground shelter with an area of over 400 m2, which is resistant to explosions. Zuckerberg is determined to survive “the social collapse he helped create”according to theorist Douglas Rushkoff.
American millionaire Brian Johnson shares a passion for survival with Mark Zuckerberg. In search of immortality, the 45-year-old entrepreneur aims to stop the natural aging of his body by leading a strict lifestyle. In addition, he undergoes surgical operations to “rejuvenate” aging organs. This would make him 5 years younger. “We managed to slow down the rate of my aging by 25%. This is very interesting and much more than we expected– says the guinea pig. In total, he spends more than $2 million (€1.86 million) a year to finance his transformation.
Conquest of space
Another passion when you are very, very rich is space exploration. Elon Musk and Jeff Bezos are not skimping when it comes to pushing the boundaries of intelligence in this area. One wants to colonize Mars, the other sends pleasure shuttles into space to “democratize the conquest of space”. Their desire for the stars is worthy of the very definition of passion: a capricious, sometimes unreasonable desire.
For nearly twenty years, these two men, among the world’s richest, have fought a billion-dollar battle for space exploration. Today, SpaceX is worth more than $100 billion. Comparing the number of SpaceX launches and their estimated cost, the group’s turnover in 2020 will be $1.2 billion, Pierre Lionnet calculated for the Challenges newspaper. Thus, the value of Elon Musk’s company is more than 83 times its turnover!
Is SpaceX on the verge of monopolizing space? “Of all operating satellites, 35% belong to one person, Elon Musk.”
As for Blue Origin, Jeff Bezos said he wants to “converting Amazon revenues into space travel”. In 2021, the company was backed by 18-year-old Dutchman Oliver Demaine for $28 million. This exorbitant amount allowed this tourist to accompany Bezos into space for 10 minutes and to an altitude of up to 100 kilometers. The American billionaire was not mistaken in thanking “every Amazon employee and every Amazon consumer.” for making this first space flight possible. Since then, Blue Origin has been pursuing plans to put satellites into space, investing $120 million last year to build a satellite assembly plant in Florida.
These whims sometimes have a social utility. Elon Musk’s Starlink satellites have been providing stable satellite Internet access since 2018. Today, Starlink is fully operational and, in particular, allows the Ukrainian army to coordinate its operations.
“Quiet luxury”
The big names in tech don’t spend all their money on space conquest or survival bunkers, but on their clothing styles. Mark Zuckerberg is known, for example, for his very understated appearance: a simple T-shirt, jeans and sneakers. His famous T-shirts are actually custom tops made by Brunello Cuccinelli, a designer who sells similar non-custom T-shirts for $650 apiece. We also remember Steve Jobs and his black turtlenecks, originally from Japan, sold by Issey Miyake for 330 euros.
The idea is that you won’t be immediately noticed on the street. This is the fashion for difference through discretion.”
This sophisticated look is part of a fashion phenomenon called “quiet luxury.” This style favors high class, promoting sobriety. “These are neutral, beige, gray, black and dark blue shades. These are extremely simple, flowing styles that are not very broad-shouldered. The idea is that you won’t be immediately noticed on the street. This is the fashion for difference through discretion.– Alexandre Sanson, head of the departments of haute couture and contemporary creativity at the Palais Galliera, the Paris Fashion Museum, explained to France Inter. Thus, only very rich people discern the value of the clothes they are wearing.
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Other rich people are less sensible when it comes to “looking good.” Kim Kardashian, for example, pampered herself with $150,000 worth of cosmetics for her wedding to Kris Humphries. Tom Cruise’s smile costs $1,000 per tooth (or porcelain veneers). At age six, her daughter collected ballet flats, boots and heels, and her shoe closet was valued at more than $150,000. At the age of 53, Madonna was spending $10,000 a month to pay for an athletic trainer and maintain her dream body. Rihanna takes care of her hair for a weekly cost of almost $18,000. “Throw money away”They said.
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