Isabelle Huot launches a new collection of fruity beauty treatments!

At the dawn of her 54th birthday, our national nutritionist, Isabelle Huot, has just launched a beauty start-up.

A serial entrepreneur, Dr. Isabelle continues to amaze and impress. The company’s range of cosmetics is ideally designed for generation Z.

Anyone who watches TikTok at all will understand that Isabelle has probably just started the best move of her career with treatments that appeal to young people. I bet that if its marketing isn’t aimed at us women, it will be a hit with girls like mine, Simone, 14, who are looking for healthy, natural, vegan products and gourmet scents. Let’s just say she doesn’t need to convince us, we know her products, books and content are relevant and reliable. And after 7 focus group Among women of all ages, she can dream of conquering youth everywhere.

As proof, I left the four products available in Stage 1 lying around and watched as my daughter’s beauty radar went off like she’d just struck gold. I saw how she delightedly inhaled the aromas of tangerine and pomegranate. Then exfoliate your lips before bed and follow with a night mask balm to wake up with well-hydrated lips, without the dry, chapped skin of winter. A professional daily routine, exactly what Isabel recommended to me. Long story short, my product was stolen from me, much to the joy of its creator.

His (genius) keys to achieving this new goal: oneIsabelle did not hesitate to choose an English name to avoid the thousand and one complications that she still faces in English Canada, and thereby ensure her success abroad.

Secondly, its packaging, far from over-sophisticated products aimed only at mature women, looks like a cross between the Korean line that is so popular among teenagers, La Neige, and the classic Clarins. Bingo: Both my daughter and I love NU•RISH. ThirdIsabel Yuo especially realized that she was not the face of her new brand. This is where she excels at penetrating the nearly impossible youth market. No more masks coming to us from the ends of the world.

When I ask Isabelle what gives her confidence in her products, she says the composition of her range is impeccable: “The quality and choice of ingredients is impressive. Resveratrol from grapes is an excellent anti-aging agent, Quebec honeysuckle is rich in antioxidants and vitamin C and is not used in cosmetics. The scents of the essential oils themselves provide an unforgettable experience, and the hyaluronic acid provides long-lasting hydration.”

Free from parabens and sulfates, she has no hesitation in recommending them for the face. We can imagine that a woman who has been promoting balanced nutrition in our media for over 25 years would first choose ingredients that are healthy to consume.

Products of natural origin

NU•RISH products contain 99.7% and 99.9% natural ingredients. When we scan on the Yuka app they score 3 100% out of 4 for their lip balm, lip scrub and moisturizing body lotion. Its exfoliating gel is rated at 80%. The second phase promises hair care. Boom, another flagship product for young people who care about their heads a hundred times more than at their age. Collagen will also be beneficial for skin, hair and nails.

From 1^uh June For the first time in 14 years, Isabel will no longer work seven days a week. Together with her lover, she settles into their new home in the Eastern Townships. She will be in her office in L’Isle-de-Seur on Tuesdays, Wednesdays and Thursdays.

NU•RISH’s 40-day promotional tour will end on May 30th. She will be able to devote herself to radio columns, Hi Helloto her books that she just wrote on the 17th.^e and the development of NU•RISH, in which she invested her pension fund. The food business, his third business, is well delegated to his team.

She will begin traveling again after two years at her father’s bedside, who went there on vacation, on the day of the NU•RISH launch, which she, of course, canceled in order to hold his hand until the end. With his blessing, she will now go to NU•RISH while keeping her weekends.

For more information, visit nurish.ca.