“Looksmaxxing” is a trend that involves maximizing one’s appearance, for example by encouraging men to make their jawline more square. But its effects on physical and mental health are numerous.
Written
Health Magazine – France 5
Biceps, abs, pectoral muscles… And jaw. Loan trains regularly to sculpt her body, down to the smallest detail. Thanks to chewing gum, his jaw muscles no longer hold any secrets for him. Loan is a fan of “Looksmaxxing”, a phenomenon that spreads on social media and encourages young people to “maximize” their appearance.
A squarer, more masculine jaw
“I’m trying to strengthen my main muscle, the chewing muscle.” he confesses. “By chewing with significant resistance, we will also stimulate the buccal muscles, which are found on the cheeks and which allow us to have a sunken appearance to our cheeks. I had a very round and very plump jaw. After that I achieved very significant results. 90 days” he is happy.
“A squarer jaw, sunken and well defined cheeks, I find this more aesthetically pleasing and looks quite masculine as it relates to the aspect of good male health.– explains Loan, who has now become an influential person. “Radiant Fitness”
On his website, the young man promotes masculinity, embodied in a square jaw. He sells his chewing gum there and it produces wonderful results. “If you have a complex, at least you have a solution that is easy to use and produces great results.”he continues.
Risk of joint diseases
He shares this beauty recipe, including on social networks. Guaranteed success and millions of views. THAT “Looks maximalistic” or how to maximize your appearance is causing a stir among young men.
But the dentist shouldn’t really do anything to the chewing muscles. “The masseter muscle is the primary muscle responsible for chewing and oral function. The masseter muscle is not designed to chew such hard gums.” warns Dr. Ruben Vakhnich, dental surgeon.
“It’s similar to chewing too much gum: You may experience joint problems like crunching, clicking when you open your mouth wide, or even difficulty opening your mouth wide,” he continues.
Tooth migration, occlusion…
Another popular technique is meowing. Here the tongue is pressed against the roof of the mouth to reduce the appearance of a double chin.
“The negative consequences are the same as those from chewing gum. We may also experience slight tooth migration due to this repetitive movement. Because of this, we may have problems with dental occlusion due to poor dental health. joint level, which will lead toworries Dr. Ruben Vanich.
And to have a square jaw, some influencers will go to great lengths. For example, breaking jaw bones with increasingly dangerous objects.
“The Tyranny of Instagram Face”
This trend worries Dr. Vannina Micheli-Rechtman, a psychiatrist. According to her, maximizing appearance is the new dangerous diktat of beauty.
“This is what I call the tyranny of the Instagram face. For some slightly fragile people, this may provoke the idea that their face, their body does not correspond to reality at all. We even talk about it. dysmorphophobia, the fact of not accepting one’s body as it is, and, therefore, of the intention to change it, even through surgery. Yes There has been a 40% increase in the number of cosmetic surgeries among young people aged 18 to 35 years.So it’s a public health issue.”– the psychiatrist regrets this.
However, the phenomenon continues to gain more and more followers on social networks.
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