Bright outfits, heart-shaped glasses and nails in the colors of her albums, Taylor Swift fans will gather on Thursday evening in Paris, before Lyon, Madrid, London or Munich, for the launch of the mega star’s tour of the Old Continent.
At the foot of the square of Paris-la-Défense, the most industrious people camped for several days in about twenty tents.
“It wasn’t planned, but I came to explore, and when I saw the first tents, I felt a little terrified,” says Frenchwoman Chris, 30, who was met by AFP on Wednesday afternoon. “Since we paid a certain price for the venue (180 euros on average, depending on the concert hall), we didn’t want to be in a bad place. And the weather allows that too.”
Other fans arrived in a steady stream to collect the book reserved for VIP seat holders or purchase souvenirs, T-shirts, sweatshirts, water bottles or bracelets.
Recognizing the public’s impatience and appetite for derivative products after attending Taylor Swift’s Japanese shows, the Paris La Défense Arena will open its doors from 3:30pm (1:30pm GMT) to VIPs and has doubled its designated sales points AFP Bathilde Lorenzetti, Vice President of the Region . The party starts at 8:00 PM (6:00 PM GMT).
“An echo of our experience”
In queues, young people rub shoulders with fifty-something couples and children with their parents. Some exchange “friendship bracelets” that they made themselves, which is a custom during this tour.
Languages are mixed, as 30% are non-French, including 20% Americans, out of 42,000 spectators at each of the four concerts scheduled in Paris until Sunday, according to figures announced by the venue.
American Kelly Schrute, 40, and about a dozen of her college friends made the trip and will also visit Versailles and Disneyland Paris.
The common denominator among this audience: being influenced by the texts of an artist who has been singing about her joys and sorrows for 17 years.
“We know her biggest hits are Super+Catchy+(Catchy, Editor’s Note), super cool, but when we look deeper into her discography, there are songs where Taylor Swift talks about toxic relationships and impossible love. Politics, mental health,” Chris says. etc. I think we can all find a song that resonates with our experiences.”
The sixth round for Person of the Year 2023, according to Time magazine, began in March of the same year in the United States. This tour, dubbed the “Tour for the Ages,” at the end of last year became the first in history to sell tickets for more than a billion dollars. That number is expected to double by the time it expires in Canada in December.
a new album
The precise 03:20 show, which took the singer across the Americas, Asia and Australia, recounted to that point the 10 albums (since 2006’s “Taylor Swift”) that had catapulted her from rising American country star to biggest international pop star. , with 110 million monthly listeners on Spotify (compared to 70 million for Beyoncé or Dua Lipa).
In mid-April, the 34-year-old singer released her eleventh work. Selling 1.4 million copies on its first day, “Tortured Poets Oath” became the most streamed song upon its release on the music streaming platform, with 1 billion streams in five days. This is despite mixed reviews, with British music magazine NME calling it a “rare misstep”.
“Maybe it will be on this new album?” asks Noah, a 20-year-old Frenchman. Pictures of the exercises that the artist posted online to more than 500 million subscribers on all social media networks gave a glimpse into his new paintings.
After registering with his friends (22 different emails) for places, Noah will attend the four Parisian evenings. Chris had booked a meeting room with his colleagues to monitor the precious sesame. She will attend many European concerts.
Taylor Swift, America’s former little bride who took a stand against Trumpism in 2018, is scheduled to travel to Sweden, Portugal, Spain, Lyon (June 2-3), the United Kingdom, Ireland, the Netherlands, Switzerland, Italy, Germany, Poland and Austria.
Each time it will have a noticeable and expected impact on the local economy.
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