who will replace Tim Cook at the head of the company?

Although the Vision Pro project launched with some success, questions are now being raised about replacing Tim Cook at the helm of Apple.

Who will replace Tim Cook at the head of Apple? This question is probably worth millions of dollars as it is one of the unknowns of the coming years. The late Steve Jobs’ right-hand man took over the company in 2011 and has already signaled he should likely hand over the reins by 2030.

Rumors surrounding his succession are the subject of revelations from Bloomberg, which has already indicated that Jeff Williams, who had been mentioned as one of the likely candidates, is no longer being mentioned due to his age – he is two years younger than Tim Cook. He oversees many things at Apple, such as design, customer service, healthcare and the Apple Watch.

Can John Ternus replace Tim Cook?

For the American media, John Ternus, whom we saw often during the presentation of the iPad Pro M4, will be at stake. One of his greatest strengths is none other than his age, he is only 50, which would allow him to remain stable at the helm of Apple without the risk of a change of boss in just a few years:

“He is very calm, never writes anything controversial in emails,” says one executive. He is also called “cautious” like his company.

Whoever holds the title of senior vice president of hardware especially has the support of Eddie Cue, an Apple veteran who wields significant weight in the decision-making process.

“He never failed in any of the roles in which he developed,” says even Christopher Stringer, a former Apple designer who describes him as “a man you can trust.”

However, Bloomberg explains that not being involved in major projects such as Vision Pro or Apple’s car could be detrimental to him. But since the vehicle has finally been cancelled, we can’t blame it. But his detractors also note his lack of charisma. Perhaps this is why he was present at the conference on May 7 and that we will see him again during the WWDC 2024 conference, which is expected in June. Bloomberg also talks about “preparation” on his part.

A preparation that also saw him appear in a lengthy interview with CNBC last December, in which he looked very comfortable.

Obviously, this could change between now and 2030, but at a time when Apple is seeing declining sales of its iPhone and can no longer rely entirely on that leverage to achieve record financial results, long-term and future vision for future candidates to succeed Tim Cook . positions are likely to be core assets.