Fendi launches its first fragrance collection and unveils 7 fragrance creations

Rome, the eternal city, can be discovered with the eye, the heart, and now the nose. Indeed, at the dawn of its centenary, the Roman House of Fendi reveals an intimate and unique facet of its heritage through an exclusive collection of seven fragrances. Between family roots and olfactory recall, focus on the desired combination.

In the booming luxury fragrance market, it is Romanian fashion brand Fendi that is making a lasting impression by unveiling its first fragrance collection. An ambitious project that embodies the brand’s values ​​and celebrates exceptional family heritage.

A true dive into the spirit of the Italian house

As its centenary approaches, the Fendi brand unveils its new fragrance project, namely seven new creations. A true dive into the spirit of the Italian house, this line of fine fragrances traces the history and values ​​of Fendi.

The result of two years of work, this precious collection was created by the noses of Quentin Piech, Fanny Ball and Anne Flippo under the joint artistic direction of Kim Jones (couture and women’s ready-to-wear) and Silvia Venturini Fendi (responsible for accessories). and men’s fashion) and Delfina Delettrez Fendi (Head of Jewelry Department).

Everyone has infused their vision into every stage of fragrance design. In fact, everyone’s memories have inspired perfumers to create compositions that combine tenderness, humor and simplicity, embodying the different aspects of Fendi.

Novel scents

We will especially remember the fragrance “Ciao Amore”, designed by Fanny Bal, which stands out for its evocation of the island of Ponza, between Rome and Naples, where the Fendi family spends the summer.

This fragrance embodies the sensuality of the island, where volcanic rocks plunge into the Mediterranean Sea and the sea breeze blends with Tunisian figs and orange blossom. Here, the comforting and contrasting profile of these notes is enhanced by tonka bean extract, creating a delicious and woody scent at the same time. Evocative, complete and highly desirable.

Another favorite is the creation called Prima Terra, signed by perfumer Quentin Piech and created by Kim Jones, in which mandarin from Calabria and Sicily and rosemary from Tunisia and Morocco convey all the freshness of a cologne inspired by nature.

“When we created the fragrance, I wanted to bring together all the scents that shaped this chapter of my life: my youth in Africa,” Kim Jones explains in a press release.

A new chapter for Fendi, where memories, emotions and essences meet and transform into fragrances full of stories.