The IOC “Let’s Move and Celebrate” initiative invites the world to experience the joy of moving before Paris 2024 for better mental and physical health

The IOC “Let’s Move and Celebrate” initiative invites the world to experience the joy of moving before Paris 2024 for better mental and physical health

“The Olympic Games are an opportunity for the world’s best athletes to show what the human body is capable of,” said Dr Tedros Adhanom Ghebreyesus, WHO Director-General. “But you don’t have to be an Olympian to be active, WHO is proud to once again partner with the IOC on the campaign.”Let’s go “, to encourage people of all ages to be more physically active and healthier.”

Athletes preparing for Paris 2024, including gymnast Noemi Romero and rugby player Eduardo Lopez, as well as Olympic legends such as Alistair Brownlee and Lindsey Vonn, have responded to the rallying cry to encourage the world to move more.

Brownlee, a double Olympic triathlon gold medalist in Great Britain, said: “Let’s go is an excellent initiative, because it demonstrates to everyone the joy and simplicity of movement. Movement and exercise are important to everyone’s health and it’s great to see how the Olympic movement can transcend all fitness levels to encourage everyone to move in their own way.”

The theme for this year’s Olympic Day is Let’s move and celebrate. Established in 1948, Olympic Day is a global celebration of sport and physical activity that takes place every year on 23 June to commemorate the day the IOC was founded in 1894 and the birth of the modern Olympic Games.

On 23 June, more than 110 National Olympic Committees (NOCs) from around the world, together with Olympic hosts and the wider Olympic Movement, will host mass participation events and digital activities, giving everyone the opportunity to get active on Olympic Day.

This will include the traditional Olympic Day Run as well as multi-sport events organized by NOCs and involving Olympians, including those preparing to compete in Paris 2024, as well as unique activities such as fan stands “Let’s go ” and 30 minutes of sports activity below Olympic qualification series which will be held from 19 to 23 June at the Ludovika campus, in Budapest, Hungary.

Activities”Let’s go ” is currently being organized in India under the Olympic Values ​​Education Program (OVEP) through collaboration with Abinhav Bindra and the Reliance Foundations, which invites schools across the country to participate, as well as in the People’s Republic of China, with a mini program at the Olympics account of the WeChat application In addition, on June 23, iconic sites around the world will be lit up in the colors of the Olympic Games to celebrate the event together.

Global Olympic partners will also join the movement, including Samsung, which is launching the “Samsung Health Olympic Day Step Challenge” to encourage users to move together as part of the warm-up for Paris 2024. In addition, Intel will present the “initiative” Let’s go on its AI platform, in partnership with Samsung, an immersive AI-generated fan activation to take spectators in the footsteps of an Olympic athlete. The experience, installed in the iconic Stade de France, will use AI and computer vision to analyze athletes’ exercises and match each participant’s profile to a specific Olympic sport.

Let’s go is an ongoing initiative led by the IOC, which aims to inspire the world to move more every day, in one way or another, regardless of location. Let’s go is part of the Olympic Movement’s mission to make the world a better place through sport, and emphasizes the positive effect of physical and sporting activity on physical and mental health. Launched on Olympic Day 2023 in collaboration with WHO, the initiative Let’s go saw the participation of more than 1,000 athletes, and more than 15 million people worldwide engaged in physical activity. It contributes directly to the Olympism365 focus area “Sport, health and active society”, which aims to ensure that a greater number of people, from more diverse backgrounds, can benefit from the mental and physical health benefits of exercising physical activity or sports.

Join the movement and celebrate the Olympians preparing for Paris 2024 by sharing your moves on social media with @Olympics and #LetsMove. For more information on locally organized Olympic Day activities, visit

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