Samsung Accelerates Generative AI to Remain No. 1 in Smartphones
Sciences et technologies

Samsung Accelerates Generative AI to Remain No. 1 in Smartphones

Paris (awp/afp) – Shaken by an unprecedented and “unrestricted” general strike in South Korea, Samsung, which has once again become the world’s number one smartphone seller, is ignoring the turbulence to accelerate the development of generative artificial intelligence (AI) with new tools integrated into all its products.

Asked by AFP at a conference in Paris on Wednesday about the social movement, which began on Monday after the failure of wage talks, the management did not want to respond, sticking to its roadmap of talking about AI.

Having kicked off its strategy in this area in January by integrating its tools, called “Galaxy AI,” into its new S24 smartphones, Samsung will now extend them to all its products, from wireless headphones to smartwatches, via its first connected ring.

“When we launched S24, we said that Galaxy AI+ would be used on 100 million devices by the end of the year. But progress has accelerated. So right now, we can confirm that it will be available on 200 million devices by the end of the year,” T.M. Roh, head of the South Korean giant’s mobile division, told AFP.

Generative artificial intelligence, which generates automatic text content of a few words or simultaneous translation available during telephone or personal conversations, has taken over the world in 2023 and is causing a mad race between major tech groups.

“Overall, Samsung Mobile is investing more than $1 billion in developing and strengthening artificial intelligence. At (parent company) Samsung Electronics, the investment in resources dedicated to artificial intelligence, “AI, is much larger,” explains T.M. Roh, without going into detail.

Connected Ring

“While Samsung has done a good job of promoting +Galaxy AI+, ahead of the curve in this area, AI services are still limited and AI is not yet a major choice criterion for a smartphone, but simply a tool to demonstrate the potential of innovation,” Thomas Hasson, an analyst at Forrester, told AFP.

And while Apple unveiled “Apple Intelligence” — a new nomenclature for the generative AI that will power its devices from iPhones to Macs — in early June, it “doesn’t yet have the means to fully realize its vision and still has to rely on a partnership with OpenAI and be constrained by European regulations,” he adds.

According to specialist company IDC, after dethroning its American rival in 2023, Samsung regained its place as the leading smartphone supplier in the first quarter of 2024, selling more than 60 million units (-0.7% year-on-year), or almost 21% of the market.

By comparison, Apple sold more than 50 million iPhones from January to March, or 17.3% of the global market and 9.6% less than last year for the same period.

With two strategic pillars of artificial intelligence and premium segments such as the sixth generation of foldable smartphones unveiled on Wednesday, Samsung also aims to further diversify into connected health products.

Unveiled in January without any details, the connected ring, called the “Galaxy Ring,” will be sold in a “limited number” of markets (the U.S., China, South Korea, Germany, the U.K., France, etc.) starting July 24, the company also announced.

This ring, unprecedented in the consumer electronics market, allows the user to collect more accurate information about sleep status or heart rate using sensors.


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