How the SM Caen coach found himself on a giant screen in Times Square

Many believed in a flop made possible by a few technical skills or the magic of artificial intelligence. There was no such thing. Nicolas Seube was actually the subject of a 15-second video broadcast on a giant screen in Times Squarein New York, Wednesday, March 27, 2024.

The clip opens with a stock photo showing Nicolas Seube celebrating one of his (rare) goals in the Stade Malherbe Caen shirt, when he was still a player. Then, they show the club coach in the exercise of his functionswith his name and nickname translated into English for the occasion: “This Hero”.

This video is the group of supporters We are Malherbe who made it. The idea came from Alban, one of the members of the group, who is currently in the United States. “We have some took advantage of this stupidity, explains Sébastien Larsonneur, president of the association. For some time now it has been possible to show a video in Times Square. »

A video for 40 dollars

We Are Malherbe went to the dedicated page and paid $40 to broadcast this video in honor of “Helen”. It passed at 17:30 local time over one of the most famous places in the world. Alban and his wife were there to capture the moment. At X the scene had been watched nearly 50,000 times in just six hours after the release. “We received many, many messages,” emphasizes Sébastien Larsonneur. There was also some mention in the national press, such as Le Figaro. »

We Are Malherbe, who define themselves as an association of “sometimes funny supporters of SM Caen”, often have brilliant inspirations. ” It did it’s been a while since we’ve done something as stupid as this“, smiles Sébastien Larsonneur. But it was high time to introduce Nicolas Seube to the American public and passing tourists.

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