M-Automotiv organizes the big M-Auto Expo

HAS In this context, the distributor of the Dacia, Renault and Alpine brands is organizing the major M-Auto Expo in Casablanca from March 15 to April 6, 2024, an exhibition of both new vehicles and second-hand vehicles from several brands.

According to the organizers, the event brings together both affordable offers and promotions. This is a wide choice of well-checked used vehicles at competitive prices, not to mention new car models from Renault, Dacia and Alpine, as well as all new products in the electric and fully hybrid vehicle range. The offer also includes the new Clio 5 Alpine version.

“M-Auto Expo 2024 is much more than just a car show. It is a true family destination that brings together our customers, car enthusiasts, potential customers or simply curious people. We are proud to offer this automotive meeting with, like every year, new offers but also fun activities to live an unforgettable experience. This annual event reiterates our commitment to always be close to our customers, but also to simplify the lives of all Moroccan citizens through innovative mobility solutions within everyone’s reach,” underlines Souhail Houmaini, Managing Director of M-Automotiv.

With 15 points of sale in Morocco, the car distributor was created from a partnership between HS Gestion and Cap Holding. It has a turnover of Dh3.5 billion.

To support its brand image, M-Automotiv announced its participation in the Aïcha des Gazelles Trophy, a Moroccan motorsport event taking place in the Moroccan desert with 100% female participation. This trophy brings together different vehicle categories and will feature a team from M-Automotiv behind the wheel of a Dacia Duster 4X4 fully equipped for the occasion. The two gazelles will be able to experience the best sensations on off-road terrain and on beaten paths. This crew alias (the Gazelles of the Kasbah) consists of Zineb Alaoui, 44 years old, pharmacist; and Ghita Belkhayat Zougari, 47, doctor. They are united by a passion for cars and driven by a love of challenge. For the first time they take up the challenge of braving the dunes of the Moroccan desert, where navigation and orientation take priority over pure speed. They decided to support Malaîka, an association committed to changing the living conditions of children with Down syndrome, in order to strive for more autonomy in their daily lives, with early and effective support at the Malaîka Center.