Beyond Beauty by BASF: let’s discover the future of cosmetics

Much more than just good looks

Tomorrow, the way we perceive beauty will go far beyond color, shape and form and will include inner well-being and a sense of responsibility to future generations. Beauty will be seen as an expression of a holistic and transparent approach to consumption and life in general, reflecting people’s attitudes towards a more sustainable lifestyle through health-conscious cosmetics throughout their lives. The beauty of tomorrow will be simple, authentic and caring for the planet.

To address social challenges such as climate change, resource scarcity and the need to preserve the world of tomorrow, the cosmetics industry must take a new step: we must collectively recognize our responsibility and lead the transformation towards a more sustainable life.

Beyond Beauty

BASF Personal Care’s mission, as a major supplier of cosmetic ingredients, is therefore to work across the entire value chain, hand in hand with partners and customers, to deliver a new generation of long-lasting and effective products. We want to play an active role in promoting solutions that contribute to a more sustainable future, helping the industry meet demands and new consumer values ​​and priorities.

With Beyond Beauty, we want to go beyond what has been possible until now and develop an even more transparent and holistic approach to beauty. We not only develop cutting-edge technologies backed by scientific evidence, but also support the transition to more sustainable, ethical and environmental solutions.

Beyond Beauty embodies our commitment to empowering our customers to discover new opportunities in the evolving personal care market. Through innovative solutions supported by digital services and aligned with the values ​​and priorities of current and future consumers.

The journey continues

At www.personal-care.basf.com/beyondbeauty you will find a number of examples that will give you an idea of ​​BASF’s many Beyond Beauty initiatives. While much remains to be done to align the cosmetics industry with sustainability, climate protection and rising consumer expectations, we are confident that we can achieve this collectively – and we invite cosmetics manufacturers and our other partners to join us. .