According to af2m, 30% of new advertisers are using RCS, the new SMS, in their communications.

With 26.8 million RCS-compatible smartphones in Q4 2024, RCS (Rich Communication Services) covers 46% of the mobile device fleet in Q4 in France, according to the French Association for the Development of Multimedia Services and Multi-Operator Use. (af2m).

Thus, from the last quarter of 2023 to today, the number of mobile phones equipped with RCS increased by +8.9%. If we compare the figures for the 2nd quarter of 2023 and the 2nd quarter of 2024, the growth will be +15.5%.

Between March 2023 and February 2024, 130 advertisers adopted RCS, 30% of whom were new users, demonstrating real enthusiasm for the technology. RCS campaign opening rate according to af2m data, often reached the 80% threshold