Adidas outfits for the Games, Caitlin Clark loyal to Nike and special Omega Olympic watches: this week’s eco news

ADIDAS REJECTS ITS OLYMPIC KITS

Following Puma and Nike last week, Adidas unveiled the outfits the athletes will wear during the Olympic and Paralympic Games this summer. The three-striped brand set up shop on Thursday at the Adidas Arena, its new Parisian den, to present its new creations with 80 athletes including Grant Holloway (110m hurdles), Erriyon Knighton (100m and 200m) and Lauren Steadman (para-triathlon) . ).

Adidas will equip nine Olympic Committees (Great Britain, Germany, Poland, Hungary, Ireland, Turkey, Bahrain, Ethiopia and Cuba) and six Paralympic Committees (Great Britain, Germany, Poland, Ireland, Turkey and Cuba) at Paris 2024, plus French handball and athletics association. Struggling in recent years between the end of the collaboration with Kanye West, guilty of anti-Semitic remarks, and the recent loss of the Mannschaft to Nike, the German company is counting on the Euros in Germany and then the Games to regain its momentum. .

CAITLIN CLARK IS STAYING WITH NIKE

Selected first overall by Indiana in the WNBA draft on Monday night, Caitlin Clark should continue with Nike according to The Athletic. The basketball player, a finalist in the last NCAA tournament with the University of Iowa, is a prime target for equipment manufacturers. His first contract with the American brand ended at the end of his NCAA final, followed by 19 million viewers in the United States. According to American media, Adidas and Under Armour, which brought Stephen Curry to the negotiating table to try to convince the player, have made proposals. But Clark should remain loyal to Nike, whose offering would be eight figures with the addition of a shoe model in his name.

OMEGA LAUNCHES ITS SPECIAL JO WATCHES

100 days before the event, several game partners launched limited editions of officially licensed products. Timekeeper of Paris 2024, Omega, global partner of the IOC since 1932, has revealed a series of four new models of the Speedmaster Chronoscope. Each watch features the Paris 2024 logo and the Olympic rings. Their price ranges from €10,400 to €56,600.

For its part, Doudou et Compagnie produces a limited edition of the pair of Paris 2024 mascots The French manufacturer has replaced the plush effect with shiny imitation leather. The series will only be produced in 2,024 copies for the Olympic mascots and the same number for the Paralympics. They will be available in stores in early June for €59.90. Pre-orders start on May 8.

INTERSPORT TAKES THE FIELD

Intersport is betting this sports year to compete with the partnership between its rival Decathlon and Paris 2024. The sports equipment distributor has revealed the details of its “Sport Tour”, from April 25 to July 14, in eleven French cities: Caen, Strasbourg , Amiens, Marseille , Brest, Tours, Nantes, Pau, Toulouse, Saint-Étienne and Besançon.

At each stage, a sports village will be set up for several days, where eight sports activities will be offered to the general public and meetings with athletes. At the same time, Intersport also signed a three-year collaboration with UNSS (National School Sports Union) to develop sports practices among students in secondary and upper secondary schools.

THREE FRENCH IN A NEW EXPRESSION CLASS

The approach to the games is marked by brands that are not partners of the event. Wonderful Pistachios, the pistachio nut brand of the American group The Wonderful Company, has formalized a collaboration with three French athletes: Evan Fournier (basketball), Estelle Mossely (boxing) and Sara Balzer (fencing).