The 21 winners of the Morocco Customer Service of the Year Barometer of the Year (ESCDA) 2024 gathered on Thursday, April 18, for the very first edition of the Winners’ Club, organized in collaboration with Intelcia. The rich debate focused on the advent of new technologies, in particular the use of artificial intelligence, which is an integral part of customer relationships.
Artificial intelligence (AI) is playing an increasingly crucial role in customer relationships and is revolutionizing the way companies interact with their customers. The winners, including Electroplanet, Marjane, Alliance Darna and M-automotiv, were able to share their experiences and exchange best practices in this area.
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