Discovery of Maison Diptyque, the new boutique concept of the fragrance and object label

This Thursday, April 18, Diptyque will open a new boutique concept called Maison Diptyque. Located at number 7 rue Duphot in the 1st arrondissement of Paris, this 400 square meter location, previously occupied by a restaurant, spreads over two floors and is divided into twelve spaces showcasing the full range of the Parisian house: the fragrances , the candles, but also the collections of heterogeneous objects.

“We fell in love with this place, it is a place that had a soul, even if today it was very different after two years of work,” says Emanuela Bauriaud, France manager of Diptyque.

The place, designed by Diptyque’s design teams, offers a poetic walk through different spaces. Opening the doors of the boutique, visitors are first greeted by the walls full of candles and fragrances, the brand’s flagship products, after which the visit continues with the discovery of the ephemeral space that will be occupied by Café Verlet until June 24. The Parisian coffee house since 1880, with which Diptyque has recently put together a candle collection, offers customers a gastronomic break.

The top floor takes on the appearance of an esthete’s Parisian apartment. Such as the opulent bathroom with a mirror in the heart of the oval shape of Diptyque perfume bottles. The brand’s bath collection is showcased in this decor that combines mosaic, inlay and stone. A room that looks like a cabinet of curiosities, in deep green, highlights the refillable products that Diptyque offers, such as hand wash refills, those for solid perfumes or even the refillable candles launched in September. The room also displays a range of special objects that allow for a second use of traditional Diptyque candles.

The store also has a space dedicated to the Diptyque decoration collections, such as handmade pieces made in limited series, or a unique winter garden created by florist and horticulturist Stéphane Chapelle, which houses a hut to keep the children busy during their parents’ visits. .

New in this boutique is the discreet lounge where customers are invited to personalize their candles by choosing from about thirty impressive jars and eight candle scents. “The candle is then manufactured in our workshops in France, you have to wait about six weeks before you receive it,” explains Emanuela Bauriaud, highlighting that the prices of her ‘half-size’ candles start from 500 euros.

A premium setting that combines beauty, art and services

Another new feature is that Maison Diptyque has a room entirely dedicated to workshops. On the programme: flower arranging, painting, repotting… Workshops to be booked online and subject to payment. However, the amount invested is converted into a voucher that you can spend in the store.

Founded in 1961 by three friends: Christiane Gautrot, Yves Coueslant, and Desmond Knox-Leet, whose painting can also be found in the store, Diptyque now has eight stores and four corners in France, in addition to a network of resellers. On the brand side, we explain that a new opening is emerging in the region without specifying the name of the city.

As for this Maison Diptyque concept, a second location will open in 15 days on New Bond Street in London, paying tribute to the house’s roots as one of its founders is British. This premium, wishes and projects.

Diptyque, bought in 2005 by the Manzanita Capital fund, owner of Malin+Goetz and former owner of Byredo, sold to Puig, achieved a turnover of 94 million euros in 2020. Present in around fifty countries, the brand has around 120 stores across the world and should soon set up shop in India.