The French company specialized in digital infrastructure and services for connected equipment, Sogetrel, inaugurated on Thursday in Casablanca its new subsidiary in Morocco, Genius Services, in the presence of the Delegate Minister responsible for Digital Transition and Administrative Reform, Ghita Mezzour.
The creation of the Sogetrel Group in Morocco, after Belgium and Germany, represents a new stage in its international development, which includes a wide range of activities from the construction of communications networks to the integration of solutions in the field of electronic security and electric mobility . including implementation and support services in IT.
Genius Services will initially offer the business management services that made Sogetrel’s reputation in France. By relying on the high-level technical expertise of Moroccan technicians, this strategic location in Casablanca will allow the Sogetrel Group to strengthen its commitment to service quality and take advantage of Morocco’s dynamic economic environment. This new subsidiary plans to create 500 jobs by the end of 2024, with a prospect of 1,000 employees by 2026.
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A team of 250 multilingual and experienced support engineers is already operational and supporting Genius Services’ first customers: French telecom and retail companies. They provide user support and back-office services across multiple channels, as well as monitoring and planning of interventions. On this occasion, Ms. Mezzour expressed her satisfaction with the installation of “Genius Services” in Morocco, highlighting “the attractiveness of the Kingdom as a favorite investment destination given its indisputable assets, such as its competitiveness, its infrastructure and its pool of quality talent.”
And to consider that “it is these assets that have allowed Morocco to take second place as an offshoring destination in Africa and gain twelve places worldwide to occupy today the 28th position”.
Ms. Mezzour also highlighted the government’s efforts to train qualified personnel in digital professions, expressing her confidence in the great achievements that the Genius Services Morocco team will bring to the Sogetrel Group in terms of excellence and innovation.
The President of Genius Services, Bessam Khelif, for his part, said he was delighted with the creation of Genius Services in Morocco, affirming that this new subsidiary offers a unique opportunity to strengthen the Group’s international presence while benefiting from of high-level technical expertise. Moroccan technicians. For him, this new adventure will be crowned with success thanks to the commitment and talent of our employees, as well as Morocco’s dynamic economic environment.
For her part, the director of Genius Services, Assya El Boukfaoui, expressed her pride in “the launch of an ambitious recruitment campaign aimed at welcoming 1,000 employees within Genius Services in the next two years”. “The recruited teams will integrate our customer relations and user support services. They will all undergo an end-to-end training program and benefit from personalized support,” she assured.
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