Another big prize won by sports equipment manufacturer Nike. According to the American press, the brand has positioned itself on the future attraction of basketball in the United States, the player Caitlin Clark, whose debut is eagerly awaited in the WNBA, the women’s elite in the orange ball.
A line of sneakers in his name?
At the age of 22, the player stood out in the college championship with the Iowa Hawkeyes before being drafted first overall this year by the Indiana Fever. With the key statistic of an average of 31.6 points per game, audiences flocked to see the phenomenon firsthand in games, some of which were even televised.
Therefore, even before her very first official game in the WNBA, the equipment manufacturers fought to secure a partnership with the player. That is why Nike, with a contract estimated at around 26 million euros, won the jackpot. The partnership, which will span eight years, includes a line of “Caitlin Clark” sneakers.
But more than that, this deal has become world history, as the young American became the highest paid basketball player in history, before he had even set foot on a WNBA floor. All that remains is to wait for the sporting companies.
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