NRJ Global launches Consulting and Research offering – Image

NRJ Global launched its new Consulting and Research offering during a conference at its premises in ’16.^e Paris district, April 25. “We want to position ourselves as a complementary offer in the consulting market,” emphasizes Cécile Chambaudry, president of the advertising agency, in the preamble. The offer must support customers throughout their entire communication strategy: “we offer support throughout funnel”, insists Marie-Noelle Le Moal, Director of Marketing Strategy and Innovation at NRJ Global.

The offer includes an Analysis and Consulting solution with market analysis. It includes a “Strategic Recommendations” component, which should allow you to strengthen the advertising message and better attract the audience. This preliminary work may also be accompanied by a pre-test of the ad or a “quick review,” which is five specially designed questions that are asked to a panel of consumers with feedback within 48 hours. This “inventory” is carried out in 1 month in the amount of almost 15,000 euros. After the broadcast, the agency offers to advertise solutions after testing to measure the effectiveness of branding, provide recommendations and measure the effectiveness of online promotion, buyer influence, etc. The cost of these services starts from 7,000 euros. Management is also committed to reducing carbon emissions as a result of ROI. “The latter includes a section that allows you to optimize media plans to improve business efficiency and control your carbon footprint,” the management clarifies. This “A/B testing” should allow you to optimize campaign performance in real time using criteria such as location and scheduling. The price of the last service starts from 10,000 euros.

NRJ Global relies on its own research, the expertise of NRJ Global teams, and partners present at the conference such as Storymind, CSA Data Consulting and Kantar Worldpanel. “We have a lot of our own research that we can share,” explains Marie-Noelle Le Moal.