The ONMT puts football at the center of its strategy to promote the destination Morocco

Saturday, April 27, 2024 at 10:15 AM

Rabat – The Moroccan National Tourist Board (ONMT) puts football at the center of its promotional strategy, as a vector for influence and promotion of the destination Morocco, on the sidelines of the annual forum of the French Tour Operating Business Union (SETO), held in Rabat is being held.

For example, the ONMT emphasizes to French and global tour operators and travel prescribers that Morocco is the destination that has established itself as a global power in the world of football, according to a press release from the Agency.

The heroic performance of the national selection, which has generated more than 130 million interactions around Morocco content, is the work of the ONMT today to perpetuate this enthusiasm around the world, the press release underlines.

Remember that the Royal Moroccan Football Federation (FRMF), led by its President Fouzi Lekjaa and the ONMT, signed a strategic partnership agreement in June 2023 that intends to guarantee the promotion of the destination Morocco through football for the period 2023-2030 .

The FRMF and the ONMT agreed to make football a lever for promoting tourism in Morocco, while strengthening the image of the kingdom, “Morocco, land of light”.

All its actions are also part of the momentum that has emerged following the announcement, on October 5, 2023, by His Majesty King Mohammed VI of the joint candidacy of Morocco, Spain and Portugal for the organization of the 2030 Football World Cup.