The World Perfume Congress (WPC) will take place in June in Geneva.

Six years after a record-breaking event in Nice, France, the World Perfume Congress (WPC) returns to Europe. The event, dedicated to the art, ingredients and technology of perfumery, will take place in Geneva, Switzerland at Palexpo from 24 to 27 June 2024.

With the theme “Fragrance Forward: a meeting point for global innovation and creativity“WPC 2024 will provide an opportunity to benefit from the vision of creators and experts, as well as discover the latest developments and technologies from an ingredient perspective.

Conferences and exhibitions

This year, WPC will offer a new series of dialogues called “Nose to Nose”, during which legendary perfume duos (whose names will be revealed soon) will discuss their journeys and share their vision for the future of perfumery.

In addition to the educational program, the event will include an exhibition hall that will bring together perfume creators, suppliers of raw materials and equipment and technologies for laboratories, testing, perfume creation, as well as packaging suppliers.

” Attendees will have the opportunity to meet several key industry players, including perfumers, R&D specialists, marketers and product developers, executives, market analysts and many more. Big names in perfumery are already ready to take the stage, including Mara Dumsky, head of the fragrance department at Pura, fragrance expert, taxonomist and writer Michael Edwards, Dominic Roques, Mark Knitowski, representatives of Procter & Gamble, Givaudan, dsm-firmenich. , IFF, Symrise, Mane, BASF and many others. “, the organizers promise.

During its last European edition, the WPC welcomed more than 1,800 participants, including more than 200 perfumers.

” WPC returns to Europe to survey the creative evolution of the fragrance sector. This three-day event provides a platform for professionals from around the world to network while discovering the latest ingredients, technologies and solutions the fragrance industry has to offer. “, explain Jenna Troiley, Conference Director and Editor-in-Chief of Perfumer & Flavorist Magazine.

Visit worldperfumerycongress.com to learn more and register.