toThe two parties did not disclose the financial terms of this new contract, which were mentioned in a press release published overnight from Wednesday to Thursday. In response to a question from AFP, UMG did not immediately respond.
Unable to agree on a new agreement before the previous one expires at the end of January, Universal decided to remove all content to which it controlled the rights from TikTok.
UMG especially includes in its catalog titles by the most famous singer of the moment, Taylor Swift, as well as The Beatles, Rihanna, The Weeknd, Stevie Wonder, BTS and Billie Eilish.
At the beginning of April, Universal allowed Taylor Swift’s music to return to TikTok, but she remained the only UMG artist in this status, before the deal was announced on Thursday. The new agreement plans to use technology as well as the social network’s marketing and promotion tools “Improving the wages of authors and artists.”
Both groups also want to develop “New income opportunities” Music for UMG artists, particularly through online commerce and ticket sales built into the platform.
TikTok and UMG also agreed to regulate the use on the platform of so-called generative artificial intelligence (AI), which makes it possible to create content from existing music, without the artist himself writing or recording it.
Therefore, the social network pledged to remove any content created without permission from artificial intelligence. This issue was one of the points of friction that led to these three months of impasse.
“Music is an integral part of the TikTok ecosystem and we are thrilled to have been able to find common ground with Universal Music Group.”The social network’s general manager, Xu Qiu, reacted in the press release.
TikTok is under threat under a law passed by Congress at the end of April and signed into law by President Biden. It aims to force the Chinese parent company, ByteDance, to sell the social network, under penalty of being banned in the United States. Promoters of this text claim suspicion that Chinese authorities are manipulating and spying on American users via TikTok.
Related Posts
Faimwa: “Apart from music, we can be a fundamental hostage of our country’s development.”
– He does not receive income that is commensurate with his capabilities.
