Meta has reportedly sold more than a million copies of its new generation of connected glasses. Generative AI turned this commercial failure into a success even before the advent of holograms.
We’ve almost forgotten that some tech companies are still betting on connected glasses in 2024. Meta, like Snapchat, is among those who refuse to give up. And surprisingly, Meta wins his bet. The second generation of Meta Ray-Ban seems to be very successful, selling over a million copies. based on several estimates and models out of stock. And all this thanks to two letters that have been integrated into the sunglasses of the Californian giant: IA.
This was not originally planned, but Generative AI is becoming a major benefit of connected pairs of Ray-Ban glasses. Mark Zuckerberg now talks about it as a “flagship feature” of his smart glasses, ahead of the announced arrival of “very high quality holograms.”
Mark Zuckerberg now talks about it as a “flagship feature” of his smart glasses, ahead of the announced arrival of “very high quality holograms.”
– Hello, Meta.
These augmented reality glasses, equipped with a virtual assistant that responds to the command “Hey Meta,” correspond to adding a virtual layer to the observed reality.answer user questions or review and analyze as you browse. This doesn’t always work, but at this stage it’s quite impressive for users.
Considering billions of dollars Meta has invested in AR glasses over the past six years and the mixed reception that characterized the first generation of Meta Ray-Bans, the second version should have been a winner. The early signs are good, but they need to be confirmed before smart glasses become a significant source of revenue for Meta.
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