Zara signs new collection with Pantone color master

The fashion brand repeats the formula in collaboration with an American color specialist. Following its first collaboration in Spring 2020, which focused on sustainability and personalization, Zara is teaming up with Pantone again to create a new capsule of essentials and timeless pieces this Spring 2024.

The collection, available now on the brand’s online platform and in stores, features a color palette of neutral tones of green, lilac, gray or white in fabrics such as sustainably farmed cotton or RCS-certified recycled polyamide. The products of the line have a label sewn into them with a characteristic Pantone pattern, indicating the color of the product and its code.

From €15.95 for a cotton T-shirt, available in five different colours, to €29.95 for cotton track pants with elastic waist. The capsule also includes crop tops, shorts and Bermuda shorts, polyamide bodysuits, bodycon dresses and sweatshirts.

The fashion brand, founded in 1974, had a network of 1,811 points of sale at the end of 2023. Zara is part of the portfolio of brands of the Galician group Inditex along with Massimo Dutti, Bershka, Stradivarius, Pull&Bear, Oysho, Zara Home and Lefties. .

According to the latest financial data, the brand, which presents its results jointly with Zara Home, the group’s decorative goods chain, recorded a turnover of 26.050 billion euros in the 2023 financial year, representing an increase of 10% compared to the previous year.