Urban logistics is an essential function for supplying cities and ensuring the delivery of goods within them. To reduce congestion in urban areas and reduce pollution and nuisance, better organization and restructuring of this activity is now essential.
Why should we worry about urban logistics? “ First of all, because there is no city without logistics and a city is above all a consumption space.”, explains the expert in urban logistics and e-commerce, founder of Logicités, Jérôme Libeskind. Moderating a roundtable on the theme of urban logistics, organized as part of Logismed, Libeskind emphasized that improving this function is becoming a necessity to make cities more fluid and peaceful and reduce air pollution and noise. This expert indicates this in a statement to Hespress “The logistics flows in a city are multiple: there is the supply of companies, the supply of residents, the logistics related to construction sites, those related to waste, those related to pharmacies and hospitals, etc. »highlighting that the challenge today is to “optimize these flows to reduce the environmental impact of these deliveries and also to optimize the costs of these last mile logistics”.
And to achieve this, Jérôme Libeskind believes that we must first understand the territory and its problems, such as that of the metropolitan area of Casablanca, which has six million inhabitants, before we can imagine solutions and co-construct them through a profession to all stakeholders in urban areas. logistics: carriers, companies with their own fleet and of course public stakeholders who represent the residents.
The restructuring of urban logistics is becoming a priority today
For his part, the Executive Director in charge of Supply Chain at Marjane, Olivier Pillon, indicated that the issue of urban logistics had not previously been addressed in a significant way, as supermarkets are located on the outskirts of cities. But today this question becomes a priority for the holding company, which a few years after the opening of “ proximity formats »especially in Casablanca and Rabat. “It is clear that with the development of these convenience formats, which are increasingly smaller shops in the city center in narrow streets, this (urban logistics) is becoming a topic, and the general increase in congestion in cities makes it a concern that concerns everyone ”Pillon said.
For his part, Centrale Danone’s Supply Chain Director, Anas Arhbal, emphasized that the agri-food company distributes its products in 75,000 points of sale, 20% of which are in Casablanca. Centrale Danone, notes its Supply Chain Director, is also distinguished by the fact that it operates in the market for fresh products, and even ultra-fresh when it comes to pasteurized milk, and is therefore driven by the concept of ‘just in time’ . , for the large-scale distribution of products with a shelf life of four days, which poses enormous limitations that must be overcome on a daily basis.
Regarding the optimization of logistics flows in cities, Arhbal believes that among the possible solutions, one can imagine that a player like Danone could add other players’ products to its own in deliveries, to optimize impact and costs.
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