Apple wants to have its own chips in its own data centers

Apple is reportedly working on developing its own chips designed exclusively for its own data centers. The goal: become less dependent on other companies and increase their computing power, with AI appearing in their products and services.

Due to the increasing resources required for the emergence of generative artificial intelligence and supply issues in East Asia, Apple would like to create its own chips destined for its own data centers.

Apple would like to improve the quality of its data centers

It all starts with a report Wall Street Journal : Apple will look to improve its data processing capabilities and would like to be less dependent on other companies to provide infrastructure, he said. Apple has been developing this internally for several years now as part of the Apple Chips in Data Center (ACDC, duh) project started in 2018. Moreover, Apple has experience: the manufacturer develops its own chips for its iPhone, iPad, Mac, and Apple Watch. However, at the moment the company has not presented a single chip. But Apple could very well unveil one at the next WWDC next June, although more AI-related announcements are expected.

Apple’s server chip will be more focused on running artificial intelligence systems, also known as inference, rather than training. For Wall Street Journal, this will remain the preserve of Nvidia, which makes a lot of money selling its graphics cards for LLM development. In addition to being independent from suppliers, making its own chips also gives Apple the ability to compete with Microsoft, Meta, Google and even Amazon. All of them are spending billions of dollars and refocusing their activities on AI: Apple is the last of the Hamams not to officially get into generative AI.

AI, AI, AI: why Apple needs computing power

Apple’s idea is also primarily to have more and more computing power to train and operate generative AI systems. We know that Apple will be working on this for all of its products and services and that the first announcements will be made next June during WWDC. Another reason: pressure from investors, the publication reports. WSJ. They need artificial intelligence given the progress of Apple’s competitors as it has increased their value in the stock market. This is what allowed Microsoft to overtake Apple in value at the beginning of the year, amounting to more than $2,500 billion.

So, it’s time for Apple to start: ” We believe in the transformative power and capabilities of artificial intelligence and believe we have advantages that will differentiate us in this new era, including Apple’s unique combination of seamless integration of hardware, software and services. “, Tim Cook said during an investor conference.