“Village Auto CAC” … On your mark, Top Promos – Consonews

The Centrale Automobile Chérifienne (CAC) and its network of dealers throughout Morocco are organizing the second edition of the “Salon au village auto”. The event, considered the essential national automotive meeting, opened its doors to visitors since 1^uh May and will continue until June 15, 2024. The prestigious Chérifienne brands will be on display, namely AUDI, CUPRA, SEAT, SKODA and VOLKSWAGEN. New products, test drives, promotions, etc. Fascinating discoveries await visitors who love experiences and excitement.

“ Our show presents brands that complement each other. There is something for all tastes, all segments, all prices and for all types of customers “, accurately Allal Benjelloun, CEO of the CAC. And he specifies that the Q8 Plug-in Hybrid, the all-new TIGUAN, the TOUAREG FL, the CUPRA FORMENTOR plug-in hybrid and many other models will make their appearance at the show for a month and a half.

The year 2023 was a very mixed year for the sector: sales faltered for the well-known reasons of supply, global instability, etc. and despite this unfavorable situation, La Chérifienne managed to achieve positive growth of +9% and appears in 2^e ranking of the TOP 10 companies in the sector.

The results are the fruit of a policy aimed at strengthening the network covering the main cities of the Kingdom, the launch of new products, new brands, financing solutions and digitalization, including the Volkswagen Group Morocco Fleet Solutions site that are offers price simulators to users/customers. , financing methods, etc.

Furthermore, the customer is central to all CAC matters. They are offered a wide range of services. The aim is to provide a unique customer experience that reflects the prestigious brands represented, and to position the showroom experience in line with international requirements and standards. The services offered range from end-to-end support to maintenance and repair agreements, the provision of workshops for customers’ fleets, a mobility service, etc. “Customer quality is essential for us and for our dealers. We are not pursuing an approach of volume activity and gaining market share, but rather a quality of service approach in the image of the quality of our brands and our cars. », says Mr Benjelloun.

The importer-distributor CAC is the worthy representative of the Volkswagen Group in Morocco with almost all its brands. The CAC is one of the country’s 500 largest companies, occupying number 35 in the rankings with a 2022 turnover of more than Dh5.79 billion.

As a reminder, La Centrale Automobile Chérifienne (CAC), founded in 1929, is the exclusive importer in Morocco of the brands VOLKSWAGEN, VOLKSWAGEN UTILITAIRES, AUDI, SKODA, SEAT, PORSCHE and BENTLEY and the latest CUPRA. The CAC has always strived to develop a true identity for each of its brands by making them unique in their market segment. The group obtained its official VOLKSWAGEN representation card in Morocco in 1951. This was followed by the gradual integration of the group’s other brands: AUDI (1972), SKODA (2000), PORSCHE (2003), BENTLEY (2015) and the last dated Seat in 2022 and CUPRA in 2023.

Nearly a century of hard work and professionalism to grow, develop its brands and position itself as an essential player in the automotive sector in Morocco. The CAC has undoubtedly been one of the locomotives of the automotive sector in Morocco and will certainly remain so in the years to come.