Samsung unveils its latest TV line-up, ushering in a new era of AI-powered Samsung TVs
Sciences et technologies

Samsung unveils its latest TV line-up, ushering in a new era of AI-powered Samsung TVs

2024 products bring a new level of home entertainment with advanced processors and powerful AI-powered features.

Today at the Unbox & Discover event, Samsung presented its line TVs and from sound panels for 2024. The company has unveiled its latest Neo QLED 8K and 4K OLED TVs and soundbars. Samsung has been the world’s largest TV manufacturer for 18 years in a row. [1]and this year, the company is taking its home entertainment to the next level with powerful AI solutions.

We’re pushing the boundaries of home entertainment by using artificial intelligence in new ways.“,” says Tonny van Schuindel, Marketing Manager for TV and Audio at Samsung Benelux. “This year’s lineup demonstrates our commitment to innovation, offering products that not only provide an exceptional viewing experience, but also make a significant contribution to our consumers’ lifestyles.

Unparalleled viewing experience with Neo QLED 8K

As the leader of the new line of Samsung TVs, Neo QLED 8K QN900D equipped with an advanced processor NQ8 AI Gen3, a revolutionary advancement in AI TV technology. The processor features a Neural Processing Unit (NPU) that is twice as fast as its predecessor and offers 25 times more neural networks. This ensures clear detail regardless of the signal source.

The TV also delivers an amazing viewing experience thanks to AI-powered picture technology, including Professional 8K AI upscaling [2] for optimal picture quality in 8K resolution. L’HAVE Motion Enhancer Pro [3] ensures smooth movements, and Real depth enhancer adds depth. These advanced features set a new standard for visual immersion.

The sound of Neo QLED 8K models has also been enhanced with AI audio technologies, includingActive Voice Amplifier Pro which isolates dialogue from background noise andObject Tracking Sound Pro [4] which syncs audio with on-screen action for a dynamic viewing experience.

Neo QLED 8K is also equipped with artificial intelligence features includingAI Energy Mode which saves energy without compromising image quality andHAVE Customization Fashion which adjusts the image based on the user’s preferences.

Neo QLED 8K is available in two models: QN900D and QN800D, with sizes of 65”, 75” and 85”.

Smart Samsung Tizen OS features for advanced integration and customization

In 2024, Samsung will transform the user experience with AI-powered displays connected through Tizen OS, an ecosystem for seamless integration. Samsung’s latest TVs automatically connect to existing networks and devices, eliminating the need for additional hubs. Smartphone integration is also improved with the new range of TVs. Thanks to Smart mobile connectionSmartphones serve as universal remote controls and game controllers with customizable user interfaces and haptic feedback.

Samsung is also launching Samsung Daily+, A smart home platform that brings together apps in categories such as SmartThings, health, communication and workspace, each aimed at different aspects of improving users’ lifestyles and home environments.

With Samsung Knox, all functions, applications and platforms are optimally protected.

Neo QLED 4K, OLED and sound for any entertainment

This year, Samsung is launching an expanded line of TVs and audio products to meet consumers’ diverse lifestyles and preferences.

Range Neo QLED 4K 2024 offers innovative features based on NQ4 AI Gen2 processor, which improves the viewing experience. With the first screen Pantone Verified in the world for accurate color reproduction and Dolby Atmos For immersive audio, Neo QLED 4K sets the standard for the ultimate in 4K UHD audio quality. Neo QLED 4K will be available in sizes from 43 to 98 inches.

Additionally, Samsung is launching the world’s first non-glare OLED display, eliminating unnecessary glare while maintaining deep blacks and crisp images regardless of screen lighting. THAT OLED TVsPowered by the same powerful NQ4 AI Gen2 processor as the Neo QLED 4K range, significantly improves picture quality with features such as Real depth enhancer AND OLED HDR Pro [5]. With features like Xcelerator motion 144 Hz [6] Samsung OLED is the best choice for gamers, offering smooth motion and fast response time. OLED TVs are available in three models: S95D, S90D and S85D. Samsung offers sizes ranging from 42 to 83 inches, perfect for every home.

The 2024 lineup also includes the latest Q Series soundbar – Q990D, with 11.1.4 channel configuration and wireless Dolby Atmos. This soundbar is packed with user-friendly features that explain why Samsung has been the world’s best-selling soundbar brand for a decade.

Ultra-flat soundbars S800D AND S700D continue to deliver exceptional sound quality in a compact design. With their compact size and sleek design, the soundbars are ideal for users who want premium sound quality without a bulky soundbar. All Samsung soundbars are equipped with advanced audio technologies such as Q-Symphonywhich seamlessly integrate with Samsung TVs, providing the highest sound quality.

Finally, Samsung introduced a completely new Music frame. This device combines superior sound with artistic design inspired by The Frame. This speaker fits perfectly into any photo frame-like interior and also has an invisible power cable. Users can personalize the front panel with their own photos or artwork. The device can work as a standalone wireless speaker, but can also be connected to a Samsung soundbar or TV to create surround sound. You can link up to 5 music frames together.

For more information on Samsung’s 2024 TVs or to pre-order, visit Samsung.com.



[1] Based on confirmation letter from Omdia (February 2024)

[2] Only for QN900D. Features offered may vary depending on model.

[3] Only for QN900D. Features offered may vary depending on model.

[4] Only for QN900D. Features offered may vary depending on model.

[5] OLED HDR Pro is available on the S95D. Features offered may vary depending on model.

[6] Motion Xcelerator 144Hz is available on the S95D and S90D. Features offered may vary depending on model.

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