A new vision and quality of perfumes

It was unveiled in the spring during Paris Fashion Weeka return to the new brand of high-end perfumes Environment Coty ParisImagined by two experts with experience in cosmetics and perfumes, and passionate about the world of beauty: The duo of Sue Nappi and Nicholas Vu.

Environment Coty Paris collection

From the beginning, the show was witty and groundbreaking. It includes 14 unique blended creations divided into three stages: Fragrances of Dawn, Fragrances of Day and Fragrances of Dusk, a surge of power that opens new horizons and an aromatic landscape.

that it “A new generation of perfumes characterized by their stability and diffusion enhanced by science, and thus aspires to dictate the new rules of tomorrow’s perfume industry.“.

Enfinement Coty Paris or the Alliance of Fragrances and Sciences

“The language of Infiniment Coty Paris is one of “enhanced” nature – powered by the noblest ingredients of perfumery – and pioneering science.

“I am a molecule, I am an aura.“

How revolutionary is he? Using an exclusive and unique fragrance diffusion technology – Molecular corona – It evolved around an organic molecule derived from sugar and consisting of carbon, hydrogen and oxygen. This technology (patent pending) makes it possible to slow down and modulate the evaporation of some of the components composing the fragrance and, conversely, to highlight and preserve other components in order to prolong the richness of the fragrance as precisely as possible, up to thirty hours.

The presence of this molecule shakes up the rules of classical formulation. In a traditional olfactory pyramid, the notes evaporate gradually, in three stages: first the top note, which is the most fleeting, then the heart note, which gives the fragrance its character, and finally the base note, which is the most intense and lasting. Here, the molecular halo envelops all the notes. On contact, they evaporate and diffuse almost simultaneously, for thirty hours.Going beyond the ephemeral influence of head and heart notes that, until now, have dictated the expression of perfumery.“.

It is a magical equation of the volatility of raw materials that works and that brings back the game of formulation and formulation played by perfumers By building and developing the fragrance differently.

For Infiniment Coty Paris, the benefits of science don’t stop there. With the desire to position its approach within the goal of sustainability and always looking for innovation, the house preferred short formulas, without chemical filters or colorants. The entire range is also made entirely from 100% alcohol from captured and recycled carbon emissions.

Each bottle contains four unique ingredients: concentrated fragrance, purified water, recycled alcohol, and molecular corona.

Enfinement Coty Paris or the Alliance of Fragrances and Art

“I am art.“

If home Environment Coty Paris They pay great attention to the quality of their perfumes, and the same applies to the aesthetics and design of the bottle, which is simple and essential at the same time.. It was imagined and designed by Nicolas Fu to the smallest detail. Complex volume, due to asymmetry, which, on the one hand, reveals a completely flat face and, on the other hand, highlights firm sides. This bottle alone reflects the spirit of the entire collection. The roundness of the cap gives femininity, while the verticality of the bottle embodies masculinity. Its overall appearance evokes the letter “i”. “I” versus “I”. Nicolas Fo highlights the uniqueness and individuality of each person, is particularly evident by the pure white cover, which, like a blank page, opens up an exhibition space in itself in which everyone can invest. The bottle is designed to be infinitely refillable. If it is heavy, it is because he did not intend to throw it. The white shell made of plant fibers in which the bottle is placed is very light. The great originality of this bottle does not stop there, it is designed to be stackable and can therefore be collected and combined with similar bottles, thus becoming a glass “canvas”, a new area of expression for artists.“,”Where art and perfumes meet in the language of emotion and creativity“, as the creators explain. Way to celebrate a conceptcom. artcycling By giving new life to these glass objects and thus creating works of art.

A new concept of fine perfumery that generates an artistic and virtuous dynamism. It was first explored, and a patent is currently being filed.

Moussa Murabit, “Between Species”, photographed by Thomas Levy
Thandiwe Moryo, “Black Incense,” photographed by Eric Buble
Younes Khorasani, “Encore Une Fois,” photographed by Thomas Levy
Francisco Vidal, “Aristotle of Cyprus,” photographed by Eric Popel

To enhance this creative simulation, Sue Nappi and Nicholas Fu Talented artists selected: Photographers Moss Al-MurabitThandiwe Morio, the painters Younes Khorasani, Francisco Vidal and Ousmane Niang, the multidisciplinary artists Deborah Segun and Seydou Diko, and more recently Isabelle D, Nana Yao Oduro, Imo de Medeiro, Victor Fidelis, Evans Mbugua, Willis Kizzi and Suleiman El Kamil. . Each of them personally interpreted the collection’s fourteen emblematic bottles. In partnership with Contemporary African Art Gallery 1-54 (The most important international exhibition dedicated to contemporary art from Africa and its diaspora), the artworks (all composed of bottles) were then exhibited during the last two editions, in London in October 2023, then in Marrakesh in February 2024.

A very beautiful way to enter a unique worldEnvironment Coty Paris And Let’s begin an emotional journey through perfumes that are personal messages whose values resonate with each one of us…

“Jade Morning”, “Atomes Crochus”, “Les Mots Douces”, “J’ai Trois Amours”, “Between Species”, “Soleil d’Ikosim”, “Aristo Chypre”, “Encore une Fois”, “Noir Incense” “,” “Ur de Moi,” “Santal alla Vida,” “Alabama Rose Garden,” “Purple Love,” “After Love.”

You can find all perfumes here The brand’s first pop-up store, in Paris, at 5 rue Blanc Mantoux, It offers its visitors an immersive experience that combines art and technology.