how do you choose the right in 2024?

Finding the ideal digital agency can sometimes be a real obstacle course. However, this crucial choice will determine the success of your web strategy. The multitude of players in the market does not make the task easy, but with the right methodology you will put all odds on your side. We will tell you more here!

Analyze your needs and objectives in depth

The first essential step is tomake a complete inventoryof your current situation and to define your expectations. What are your strengths and areas for improvement in digital presence? Are you referring to a redesign of your website, the development of a mobile application or web marketing support? Also set a consistent budgeta forecast scheduledepending on the size of the projects identified.

Don’t hesitate to challenge your teams on these different topics to achieve resultscomprehensive and accurate specifications. This is the reference document to be sent to the agencies to define the scope of the intervention and generate relevant recommendations. Also take the time to think about the type of collaboration you want: rather one-off for a specific project or, for example, in a logic of continuous support.

The more clearly your needs are expressed, the more agencies can offer you a tailor-made approach that suits your ambitions. It is therefore a fundamental step to get off to a good start and avoid disappointments. So you will havea common referenceand can objectively compare offers from different providers. Once this is done, you can contact AdPremier.

Pay attention to agencies’ skills and experience

Technical and sectoral expertise is of course a decisive selection criterion.An agency specialized in creating e-commerce sitesfor example, under Magento will not be suitable for a mobile application development project under iOS. In addition to pure technological mastery, discover their ability to understandthe challenges and specificities of your sector of activity.

Concrete and quantified use cases on similar problems to yours will demonstrate their added value. feel free tocontact some of their customers directlyto get feedback and plan ahead more easily. An agency’s reputation among its peers and its recognition by major Internet players are excellent signals.

Also ask the teams about their working methods and the structuring of projects. Do they have proven processes for needs definition, creative phases, development, user testing or even performance monitoring? How is the daily collaboration organized and what are the essential milestones? These are all questions that will help you do thisappreciate the professionalism and accuracy of the agencies.

Attaches importance to the quality of human relationships

In addition to skills, the human factor often proves to be essential for successful long-term collaboration. Never forget that behind the best tools and methodologies are mainly women and men. Your natural affinities, fluent communication, attentive listening and a good dose of empathy will inevitably promoteachieving your common goals.

An agency that takes the time to understand your company culture, your values, your tone and your positioning will be able to faithfully transcribe your identity through your digital presence. Also favorthose who dare to question your ideasif they believe that a different approach will prove more effective.

Your partner should play an advisory role and represent a real suggestive force to guide you on the best path. And above all, take into account the human values ​​that the agency radiates during your conversations.

Choose an agency that shows tangible results

The quality ofa digital agencyis also and primarily assessed on the concrete results it delivers for its clients. In addition to big promises, it must be able to prove its impact on the key performance indicators (KPIs) defined upstream. An increase in web traffic, a better conversion rate, a higher average shopping cart or even new qualified contacts, for example.

Check that for each activated leverSMART goals(specific, measurable, feasible, realistic and time-bound) are recorded. This way you can transparently evaluate the return on your investment and the achievement of your business objectives. The best partners do not hesitate to make contractual agreements on performance indicators.

So make sure that your future agency producesregular and detailed reports on the progress of the digital strategyand the evolution of the most important KPIs. Ideally, you’ll benefit from access to a shared dashboard to monitor progress in real time and simplify management.