Vaccinations in pharmacies are carried out by Le 7.

Their place in the recruiting process continues to grow. In 2013, according to an INSEE study on the use of social media in the job market, 8% of companies with ten or more people used it in the recruiting process, and 30% of job seekers used it for their research. Ten years later, 64% of recruiters use at least two networks: LinkedIn leads the way (94%), followed by Facebook (66%), Twitter (52%) and several others such as Indeed, Welcome to the Jungle… On the other side of the screen Job seekers are not left out: 82% use social media to find a job. But not necessarily actively… “Candidates are becoming more and more passive. Today, recruiters have to find them,” notes Karine Billot. It is still necessary to give it form and the right arguments, because “there is too much contact with candidates,” continues the manager of Kaphisto RH in Poitiers. They don’t want to receive another email with the same content. » The fourth Social Selling Forum, which will take place this year at ISME in Champagne-du-Poitou on June 14, should allow recruiters – and all interested people – to find answers on how to properly use your networks, create your profile, choose your content, develop your employer brand… “You can hire using the short model – you send out an offer and contact people directly – or you can choose the long model, which is based on representing the company well through information. about the professions included in it, news, problems, employer brand, etc., explains Karine Billot. But be that as it may, we must not forget that social networks are, first of all, networks of people, and that behind the tool there is a personal profile page. » Synergy Even in a dematerialized form, networks must be embodied. Jean-Christian Rivet, director of Jouez-Collectif in Chasseneuil, speaks of “the necessary synergy between digital and physical professional networks.” These two make a couple. “In a physical professional network, if you go to an event, the first time you are discovered, the second time you are recognized, the third time you are recognized, and then you become part of the ecosystem. Then digital technology allows us to keep in touch. Likewise, it is difficult to create real relationships solely through a digital network. » Networks also enable upstream collaboration, even before a company has fully identified its need. Simply put, “you need to make sure that you are the first person that comes to a recruiter’s mind when they think about your job. “How? “The quality of the relationship is decisive.” More information: http://www.7apoitiers.fr/article/23461-l…