Getting attention on social media: the power of video

It’s no longer just about having an online presence, it’s also about standing out in a sea of ​​content while facing the growing limitations of algorithms. THAT real estate professionals therefore faced with a huge additional problem: acceptance social media strategies not only efficient, but also innovative.

The real question is no longer why video is necessary, but how you can explore new possibilities to engage and retain an increasingly connected audience. Beyond simple real estate tours, video allows you to create an emotional and more personal connection with your audience. Over time, this connection builds trust, which is especially important when making decisions about buying or selling real estate. But it is necessary diversify your video content in order to supportinterest of your audiencebecause not all of your followers are necessarily involved in a real estate project.

Forget about classic virtual tours and immerse yourself inthe art of storytelling. Each property has its own unique story, and you can set the tone by combining anecdotes, plot, and characters to turn a simple visit into an exciting adventure around your property for sale. Olivier Casado, who bills himself as a “Real Estate Storyteller,” uses this storytelling technique to make his properties irresistible on Instagram, and some of his videos have gone far beyond his followers.

Read also: “My private video tours of properties evoke the emotions of potential buyers” Olivier Casado

Small budget, big effect!

On social mediait is not necessary that your videos be artistic masterpieces or that you have
specific technical skills. There are a few rules to follow, but nothing is insurmountable or that would prevent you from taking action. With a smartphone, a stabilizer, a lapel microphone and a little creativity, you can greatly increase your online visibility.
The trend has continued for several years now. short vertical format, both original and creative, such as Reels on Facebook, Instagram and Tik Tok or Shorts on Youtube. These platforms offer a variety of integrated features that add energy to your videos, giving them rhythm through filters, stickers, augmented reality effects, transitions, overlays, music, and subtitles, among others. When used correctly, this short and impactful format can create strong commitment and from promote the virality of your content. Integrating interactive or augmented reality elements creates an immersive experience that can also position you as a modern and innovative professional.

Every platform has its secrets

• Facebook ideal for reaching a large and diverse audience; and the video format has powerful organic and advertising reach. However, due to the strong competition and saturation of the platform, it is necessary to stand out and constantly update. Adoption video strategy therefore fully consistent increase your visibility on Facebook.
• Instagramvery aesthetic social network, superior visual improvement of the product and ensures strong video virality. It is a demanding and selective platform that requires creating original and relevant videos for the target audience. You can improve the quality of publishing your photos and videos by turning on the “high quality” option in your account settings. It is recommended to include hashtags or mention partners in your videos.
• LinkedIn Targets a professional audience and allows you to position yourself as a leader in your field through video, which greatly enhances your credibility and authority. This platform requires a rigorous approach that requires you to create quality videos that are both professional and informative for your audience. It is advisable not to use hashtags in the text accompanying your videos.
• TIK Tak allows you to reach a large young audience, provides high retention rates and the best level of engagement in France. It is an innovative and dynamic platform that requires you to stay on top of trends, issues, and codes specific to your audience.

When it comes to links, it’s a good idea to avoid using them in all of your video posts except on YouTube, where the most engaging videos often include a link in their description.

Read also: Social media interaction: a bridge between two worlds

Crack the codes

No wonder TikTok is recording in France Highest average video engagement rate among platforms (712), followed by Instagram (260), Facebook (193), Youtube (97), Linkedin (36) and Twitter (35). Looking specifically at the real estate sector, on LinkedIn, Instagram and Facebook platforms, the formats published in 2023 primarily consist of photos (60%), while videos make up only 18 to 25% of published content. (**)

Thus, video has significant potential to allow you to stand out by expressing your individuality, creativity and added value. However, to build loyal audience, the key lies in the consistency and consistency of your posts. If you’re worried about running out of time or inspiration, feel free to use generative AI to help you write scripts and create compelling settings; The possibilities for creating content are almost endless.

Read also: “Why do you need an editorial line”, Karine Mahieu Social Media Manager – Digital Strategy Trainer

Break the codes of the real estate sector and accept platform-specific codes! Start decorating communities on Facebook. On Instagram, use Reels to view mini-docs about neighborhoods. LinkedIn is the place for market research and case studies, and TikTok is for humorous performances. YouTube is great for in-depth advice, and Google is great for local video reviews.
To convert your viewers into customers, it is important to accept targeted and engaging video content strategy. You should also track the performance of your video to understand what resonates best with your audience and adjust your strategy accordingly.

Therefore, every video is an opportunity to increase your visibility and create a genuine and lasting connection with your audience. So go ahead and shoot!